Launched during school holidays –a time of peak boredom for our audience– Leo Burnett teamed up with music comedy group Aunty Donna and four popular influencers to create a music video that teaches influencers how to create a sponsored post… in a not-so-subtle way.
Short-form content also accompanied the music video, promoting each main feature of the phone for a range of platforms used by Gen Z: Instagram, Facebook, YouTube, Snapchat and TikTok, with each execution designed specifically for the platform.
Director: Max Miller
Editor: Sam Bruce, Aleks Manou
VFX: Matt Brunner, Aleks Manou
Agency: Leo Burnett